What is the difference between “Adsense” and “Adwords” and “Google Ads”, especially when analyzed in the context of local Luxembourg, Lithuania, Latvia, Estonia, Poland and Belarus?

•  “Adsense” is the internet marketing system whereby Google allows you to market their suggested links or websites on your own website; This is attained by you inserting a code (which Google will give to you) onto your website pages, and this code will then allow Google to dynamically display their ads on your website;

• As had been stated above in much more detail, Adwords is now called “Google Ads”, and this is an internet marketing system whereby you bid on certain keywords (and where you will in the end pay the search engine the bid price if internet users actually click on YOUR pre-made advertisements that the search engine will display in the prime areas of the search engine result pages). If the search engine deems your bid to be good enough (coupled with your CTR rating), the search engine will display your pre-made adverts on the prime spaces in the search engine page result pages. Not only Google offers this type of keyword bidding system; many other search engines offer similar business marketing schemes;

• So, with Adsense you basically sold advertising space on your website to Google;

• Google also basically auctions off the advertisement space on your website to the “Google Ads” [formerly known as “Google Adwords”] bidders or Google Ads advertisers (which advertisers, as we had explained above, make bids to Google itself, or mutatis mutandisto another search engine, to have their ads displayed by Google in the search engine results pages, and ON WEBSITES that had AGREED WITH THE SEARCH ENGINE to allow that search engine the right to use advertising space on the website of this specific website owner).

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